Shares of Canada’s Cronos Corp. rocketed more than 24% Friday, after Altria Group Inc. agreed to take a major stake in the company and become its exclusive partner in the cannabis sector as new markets for medical and recreational weed open around the world.
The news sparked a rally in the broader sector, which has been expecting moves by big tobacco, given the obvious overlap with the burgeoning weed industry in terms of growing and harvesting. Cronos CRON, +23.83% CRON, +22.32% had disclosed early talks with Altria MO, +2.18% and analysts were expecting the owner of Philip Morris PM, +0.18% and its Marlboro brand to make a strategic move as it struggles with regulatory challenges and changing consumer behavior in its traditional market.
Corona beer maker Constellation Brands Inc. STZ, +0.69% caused a stir when it placed $4 billion in another Canadian company, Canopy Growth Corp. CGC, +4.21% WEED, +4.01% in August and said it may develop a line of cannabis-infused drinks for the Canadian market next year. Canada fully legalized cannabis for adult recreational use in October. The U.S. market is more challenging for cannabis companies, as the substance remains illegal at the federal level, where it is still classified as a Schedule 1 drug, putting it in the same category as heroin and cocaine. That means that companies operating in the states that have legalized medical or recreational cannabis through the ballot box are not able to have bank accounts with federally-backed institutions.
Altria is investing C$2.4 billion ($1.8 billion) to acquire a 45% stake in Cronos and will also receive warrants that, if exercised, would increase that stake to 55% and give Cronos another C$1.4 billion in proceeds. Altria is paying C$16.25 per Cronos share, a 41.5% premium over its 10-day volume-weighted average price on the Toronto Stock Exchange on November 30, the last day before Cronos disclosed the Altria talks.
“The proceeds from Altria’s investment will enable us to more quickly expand our global infrastructure and distribution footprint, while also increasing investments in R&D and brands that resonate with our consumers,” Cronos Chief Executive Mike Gorenstein said in a statement.
Wells Fargo analyst Bonnie Herzog said the news was “very positive” as it expands Altria’s total addressable market. “Overall, we applaud MO’s decision to pivot fast and to move into a new adjacent category (cannabis) that is complimentary to its core tobacco business,” she said, reiterating her outperform rating on Altria stock.
Short seller Citron Research weighed in too.
Congrats to $CRON. A floor has been established- time to rethink all valuations. $APHA is compelling on all metrics. Cdn footprint too large to ignore. Look past the noise- stock should see US$10. More details to come.
— Citron Research (@CitronResearch) December 7, 2018
Altria is expected to bring its expertise in regulation, government affairs, and compliance, as well as technical expertise in growing, harvesting, manufacturing and marketing and supply chain management to Cronos.
Cronos has partnerships with Ginkgo Bioworks to develop cannabinoids, the ingredients found in cannabis, and with Technion Research and Development Foundation for cannabinoid skin-care treatments. Altria will have the right to nominate four directors, including one independent director, to serve on the Cronos board, which will expanded to seven directors from five as part of the deal.
The transaction is expected to close in the first half of 2019.
Separately, Altria said it is discontinuing its MarkTen and Green Smoke e-vape products, along with Verve oral nicotine-containing products in response to regulatory restrictions that will hamper its effort to improve their financial performance.
The tobacco giant said it will refocus its efforts on reduced-risk tobacco product opportunities.
“We do not see a path to leadership with these particular products and believe that now is the time to refocus our resources,” Chief Executive Howard Willard said in a statement. Altria is expecting to book a roughly $200 million pretax charge in the fourth quarter, most of which will be a non-cash asset impairment charge.
Wells Fargo’s Herzog welcomed that move too and said she expects an announcement to acquire a stake in e-cigarette maker Juul “very soon”.
Elsewhere in the cannabis sector, Green Organic Dutchman Holdings TGODF, +12.88% TGOD, +12.90% was up 10.5%, Aleafia Health Inc. ALEAF, +9.88% was up 5.6% and Aurora Cannabis Inc. ACB, +7.49% ACB, +6.95% was up 5.4%.